Every startup founder faces a dilemma one day: should they give customers what they want or need? And finding an answer may be harder than it seems.

Customers don't need a productivity app but to fight their fears.
Customers don't need a new piece of software, they need a strategy.
A client doesn't need a new painting on the wall, they need to solve their personal problems and get married.

One way leads to profit, another one to oblivion.

On the one hand, a business should identify genuine customer needs and give them what they really want.

On the other hand, few people like to hear the truth and be told what they need.

I develop Stratelogic, the concept of strategy as a simple tool, intelligible to everyone without special training. Subscribe to my newsletter to get exclusive articles, video courses, free templates, discounts, and more via the link in my profile.

Stratelogic. Strategy – map it out yourself