Svyatoslav Biryulin. Stratelogic
A founder's dilemma
Customer needs and wants
Every startup founder faces a dilemma one day: should they give customers what they want or need? And finding an answer may be harder than it seems.

Customers don't need a productivity app but to fight their fears.
Customers don't need a new piece of software, they need a strategy.
A client doesn't need a new painting on the wall, they need to solve their personal problems and get married.

One way leads to profit, another one to oblivion.

On the one hand, a business should identify genuine customer needs and give them what they really want.

On the other hand, few people like to hear the truth and be told what they need.

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