I have had dozens of conversations with entrepreneurs who tried to persuade me that long-term thinking and planning become redundant and invaluable in our "fast-changing world." For me, it is nothing more than an excuse to avoid a complicated job.
Predictably changing world
Booking dot com, a Dutch online travel agency (OTA), was founded back in 1996. In 2019, before the pandemic that severely hit the travel industry, its revenue reached an impressive number of 15,7 billion US dollars. But 12 years earlier, in 2007, it was ten times as less. It may seem that OTAs ate the world, but, according to some sources, they have captured not more than 40% of the total global travel market (hotels, airlines, packaged tours, rail, and cruises). They, beyond doubt, have revolutionized the industry, but they didn't do it overnight. The first bitcoin was mined in 2009, but its price surged only in 2017.
People love acronyms. There are few journalists and bloggers who haven't used the words "VUCA world" or "BANI world" at least once. They try to convince us that the world is a place where we wake up in conditions different from what they were when we fell asleep. But this is not true. The world is undoubtedly changing, but the pace of change is not THAT high, and most changes are predictable and anticipated.
Even COVID 19 hasn't changed our lifestyle as significantly as much as some prophets warned two years ago. In Europe, where I live, people live the same life they did in 2019. Remote work and online shopping have become an integral part of our lives, but it would have happened anyway, and the pandemic only catalyzed the process.