The future is a mirror of the past and present
So, looking into the past and analyzing things that have changed and those that haven't, we can identify and analyze the patterns that recur, the cycles that might be at work. We can research the changes that happened in the past and ask ourselves if there is a chance they'll repeat in the future. To paraphrase Mark Twain, history doesn't precisely repeat, but it does tend to rhyme. Jeff Bezos, the founder of Amazon advised not to think too much on what will change, and pay attention to things that won't.
The present of an industry is an outcome of years of evolution and development. Besides, every domain is influenced by many social, economic, political, and environmental changes and moves. Thinking about its past helps us see the laws that undermine some of its bedrock and leave others untouched. And that, in turn, will be valuable when we will switch to futures scenarios.
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