The last common mistake I'd like to highlight is an attempt to employ a "strategy with a name". By this definition I mean popular cliches from business books, such as "cost leadership", "differentiation", "M&A strategy" and so on. The only way to succeed for a business is satisfying their customers' need by creating distinctive values for them, not choosing a strategy from a list. Those "strategies" are good for the MBA students, not for the real world where companies are fighting for every customer, every minute.
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by Svyatoslav Biryulin "KPIs that will kill your business".